🤷🏽♂️Who are they?
Xwana is a real estate crm application that aims to simplify & streamline the process of real estate management. The client saw a potential gap in the real estate management business and needed a centralized data management software - real estate CRM application specifically designed for customer needs and business peculiarities.
🕵♀️What they wanted?
The client wanted an intuitive system that would make it easy for anyone to invest in real estate. The main challenge was in navigating different data management channels to find the necessary information for specific deals which was currently stored in different systems like google docs & other softwares. Our client required a CRM software that would organize all the data pleasantly.
👨🏽🔬The process and its challenges:
- Our client had all the wireframes and all the specifics and sitemaps ready. Mostly what they requied was a stunning UI to match their product structure. We did competitor analysis and see how other platforms in the industry positioned themselves, and how could we differentiate.
- One of the main challenges we faced was the complexities of designing the product. Users would have to manage multiple tasks including property, contacts, lead generation, client management, contract management and financial management. The challenge was to create an application that would make them more manageable and easy to navigate for the users. Even the ones who were not really tech savy.
- The final designs of Xwana included several functionalities and features that were designed simplify the real estate management process, including contacts, lead generations, property buying & selling and much more. Since we did not interfere much with the system UX and focused more on UI, I shall not be giving out too much details.
🍇Conclusion:
The UI design process for Xwana included extensive product research, including communicating daily with our clients, exploring competitor products, speaking with customers and multiple ideations to create an application that would streamline the real estate management process. We believe our final output not only made it an easy to use product, but an enjoyable one as well.